Technical Execution Expert

I solve tech bottlenecks that block revenue growth.

CTOs and founders call me when systems break at scale, development velocity stalls, or technical debt threatens deadlines. I've accelerated products from 1M to 30M+ users and cut cloud costs by 40% — in weeks, not months.

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The Scale Memo — Technical Insights That Drive Results

Every Thursday, I share battle-tested strategies from scaling systems that serve millions of users. From optimizing cloud infrastructure and eliminating technical debt to speeding up development cycles and implementing AI effectively.

No theory. No fluff. Just proven solutions to real engineering problems.

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📝UPCOMING ISSUES OF THE SCALE MEMO:
SHIPPING SOON

System Architecture for Hypergrowth

Technical decisions that prevent rewrites when user growth outpaces engineering capacity.

UPCOMING

Cloud Cost Optimization Playbook

How one startup reduced AWS bills by 42% without sacrificing reliability or performance.

Tools & Resources

Digital Products

Tools and resources I've built to help teams move faster and build better.

AI Product
FRAMEWORK

VibeKit

A Next.js starter kit designed to fast-track MVP creation for AI-first web apps. It includes all the essential guardrails, rules, and infrastructure to help developers stay in the coding "vibe".

Coming Soon
AI Product
AI TOOL

Prompt Library

AI-powered prompt collection built on VibeKit that helps teams create consistent, effective interactions with LLMs for various business and technical tasks.

Coming Soon
JE portrait
About Me

Call me JE

I'm a technical execution partner for high-growth teams. I step in when product timelines are slipping, when systems are too fragile to scale, or when leadership can't get clear answers from tech. Whether you're running the company or leading the engineering team, I help you move fast, stay stable, and ship with confidence.

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Scaled to 30M+ Users

Scaled mobile + backend systems to 30M+ MAU while maintaining performance and stability.

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Rapid MVP Rebuilds

Rebuilt launch-critical MVPs in under 6 weeks, turning prototypes into production-ready systems.

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Optimized Infrastructure

Cut cloud spend while improving deploy speed and system reliability.

Client Success

Companies I've Helped Scale

From startups to enterprise, I've partnered with top companies to solve their toughest technical challenges.

E-Commerce Marketplace Solution

E-Commerce Marketplace Solution

Achieved 1M+ MAU and $1M+ revenue by revamping E-Commerce system to Marketplace solution. Led 68 projects in software architectural design and implementation across iOS, Android, Web, and AWS Infrastructure.

South East Asia's Social Media Platform

South East Asia's Social Media Platform

Scaled user base from 30K to 30M users and built infrastructure handling 2B+ monthly transactions. Spearheaded architectural decisions, mentored 40 engineers, and managed three cloud migrations across Azure, AWS, and Private Cloud, ensuring 24/7 SLA compliance.

Healthyfied

Healthyfied

Created a successful health-focused platform delivering daily updates on healthier approaches for family, friends, and colleagues. Founded and manage all aspects of operations including development, content creation, and publishing.

Australia's Leading Airline Company

Australia's Leading Airline Company

Reduced technical debt by 80% through migration from Dagger to Hilt and adoption of Jetpack Compose. Cut CI/CD pipeline runtime by 50% via GitHub Actions and drove 1% month-over-month MAU growth by revamping the Flight Check-In feature with modern UI frameworks.

Need to move fast? So do I.

If your team's stuck, your roadmap's blocked, or your product needs real traction — I'm the one you call.

TECHNICAL EXPERTISE ACROSS MODERN TECHNOLOGIES

AWS
iOS
Android
NextJs
Vercel
ReactJs
OpenAI
Anthropic
AI
LangFlow
LangChain